BACKGROUND ON STUDY IN AUSTRALIA 2010

　　“2010留学澳大利亚”系列活动背景介绍

　　Study in Australia 2010 is an Australian Government initiative to raise the profile and reinforce the reputation of Australia’s universities and other international education and training providers in key markets around the world as students and parents decide on their study options for 2010.

　　“2010留学澳大利亚”系列活动是澳大利亚政府的一项新举措，旨在进一步提高澳大利亚大学及其他提供国际教育和培训的院校在其主要生源国的地位和声誉，而这段时间正是学生和家长为2010年作留学选择的关键时期。

　　The initiative was announced by Australia’s Deputy Prime Minister, the Hon Julia Gillard MP, on 19 March 2009 following consultation with representatives from all sectors of Australia’s international education industry.

　　在广泛征求来自于澳大利亚国际教育行业各类教育机构的代表们的意见后，澳大利亚副总理Julia Gillard议员于2009年3月19日宣布了该项举措。

　　Study in Australia 2010 will highlight the specific strengths of Australia’s education and training systems which have made Australia one of the leaders in international education.

　　“2010留学澳大利亚”系列活动将加强显示澳大利亚教育和培训的独特优势，而正是这些强大优势奠定了澳大利亚在国际教育方面的世界领先地位。

　　The initiative creates an additional means of support for Australian international education sector in an increasingly competitive marketplace during a period of global economic slowdown.

　　在全球金融危机背景下，该举措为澳大利亚国际教育行业在日益激烈的留学市场中保持领先地位提供了更多的支持。

　　What will the campaign consist of, and what measures will focus on major source markets?

　　“2010留学澳大利亚”系列活动包括哪些内容，针对主要生源国家将采取哪些措施？

　　Study in Australia 2010 will give a fresh look and feel to the established Study in Australia campaign which has been running successfully around the world for many years. It will incorporate messages designed to take into account the changing perceptions of study options facing parents and students in the global economic downturn. It will encompass a suite of activities including briefings for Australia’s international education sector, publications, research, and workshops nationally and in the Study in Australia 2010 priority markets.

　　原“留学澳大利亚”主题推广活动已在世界范围内成功开展了多年，而“2010留学澳大利亚”系列活动的推出将赋予其全新的外观和内涵。新倡议所传递的信息充分考虑到了全球经济危机背景下学生和家长在作出留学选择时观念的变化。“2010留学澳大利亚”系列活动主要包括为澳大利亚国际教育行业提供各类报告会、出版有关资料信息、开展研究，以及在澳大利亚国内及“2010留学澳大利亚”系列活动重点推广的国家内举办研讨会等。